Wahid Hasan Kutubuddin

Menu
Decode Your SEO Audit

What is SEO audit report? 

It is a health checkup of your business. It is a resource that a digital marketer like me can provide you. It would include lots of screenshots and a spreadsheet that would show what you are doing right or where you need improvement on your website. 

In 2025, as a business owner you have to have a clear idea about SEO audit reports if you are trying to increase sales/traffic. An SEO audit report can help to build exposure of your website and overall online brand visibility across social media and search engines like Google. It is not only graphs, numbers, and errors but a means to your website’s success. This guide simplifies the process so you can turn data into actionable insights.

An SEO audit report would include:

    • Technical issues:

         

          • How well search engines can find your site and be able to collect relevant info that you want to provide to the visitors (known as crawlability and indexing).

          • How fast users can find required info on your site (site speed).

          • How good your site is connected from within and outside other relevant sites to be a useful resource to a visitor/customer (internal and external links). 

      • On-page Issues:

         

          • Content quality- how helpful they are in solving the problems of your customer. You have to ensure that there is no duplicate content creating confusion.

          • Keywords usages- how good you are in using relevant terms/phrases that reflect users’ intent. That means they are finding answers to their queries.

          • User Experience- your website is well structured that leads to helpful content in a logical manner (site navigation).

      • Off-page issues:

         

          • Face value of your website- how well your site is connected to other relevant sites and forums. Does your website is well reputed for the products and services offered and driving in customers.

          • Brand mentions- It shows how often your brand has been discussed in different forums and among customers. Which encourages new visitors to your site.

          • Social signals- It helps when your customers give reviews on social media and share your contents to their friends and families leading to more traffic to your site.

    • Website Experience (UX):

       

        • Relevant content- it will help keep visitors on the site for a longer time giving prospects of sales.

        • User friendly- search engines give higher rank to sites that are easy to use.

        • Valuable- your site should be able to fulfil users’ needs, wants, and demands.

      • Mobile-friendliness- nowadays, people use mobiles to surf the internet, so a mobile-friendly site attracts more visitors.

    Website Optimisation: Where to Start?

    Points to note that you can make SEO related decisions only when you can understand the audit done by us. You need to understand the significance of the audit report and how various issues affect the functionality of your website.

    Example: Run your site on PageSpeed Insights to identify slow-loading pages and fix them first — this often improves rankings within weeks. Find a sample below:

    Sample PageSpeed Insights Result

    The SEO Audit report would give insights of the issues we have discussed earlier. In addition, it will also provide some understanding about your competitors and point out areas for improvement on your site.

    SEO Report Guide

    In addition to the above, a business owner has to understand what is happening in 2025. The search engines now give more value to user intent and accessibility along with having appropriate use of keywords. They are moving past keyword matching and shifting towards AI-driven user user-friendly ranking systems. It is making SEO audit even more important for small businesses that cannot afford in-house digital marketing teams and rely on freelancers like us.

    Beginners’ Take way

    You can use free tools like Google Search Console and PageSpeed Insights to understand an audit report. Besides, a typical audit report would contain (including sections already mentioned) an executive summary and an action plan. Read the executive summary first, where you will find the most critical issues and a snapshot of the overall SEO health of your website.

    If you need help interpreting your SEO audit, or if you are looking to improve your site? Let’s collaborate- I can give you a free consultation to start with.

    Reference: Google Search Central. “SEO Basics” https://developers.google.com/search/docs/fundamentals/seo-starter-guide

    Scroll to Top