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An SEO audit report shows how well your website performs in search engines. Reading it correctly helps you find problems and improve your site’s visibility. Here’s a simple way to understand the key parts:

  1. Technical Issues – Look for errors like broken links, slow page speed, or mobile-unfriendly pages. These affect how Google crawls your site.
  2. On-Page SEO – This covers title tags, meta descriptions, keyword use, and content quality. Make sure your content matches search intent and is easy to read.
  3. Backlinks and Authority – Reports may show how many sites link to yours. High-quality backlinks improve trust and rankings.
  4. User Experience (UX) – Metrics like bounce rate, dwell time, and core web vitals tell how users interact with your site.
  5. Fixes & Priorities – Most reports offer recommendations. Start with high-impact issues that can boost traffic fast.

In July 2025, SEO is still about user-first content and fast, accessible websites. Use tools like Ahrefs, SEMrush, or Google Search Console to guide you.

Reference: Google Search Central. “SEO Basics” https://developers.google.com/search/docs/fundamentals/seo-starter-guide

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